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Navigating the Fashion Trends: Michael Kors in the Contemporary Luxury Market

Michael Kors brand has strategically positioned itself as a key player by navigating the fashion trends within the contemporary luxury market. The brand, founded by its eponymous designer in 1981, initially captured the essence of American luxury with its chic and timeless designs. Over the years, Michael Kors has balanced accessibility and exclusivity, broadening its appeal by introducing lower-priced diffusion lines alongside its high-end runway collections. This dual approach has allowed the brand to cater… Read More »Navigating the Fashion Trends: Michael Kors in the Contemporary Luxury Market

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