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How Eco-Friendly Technology Rescues Your Old T-Shirts from Landfill – On BBC News


Are you tired of seeing your old t-shirts end up in landfills? Well, we have some excellent news for you! Eco-friendly technology is here to rescue your beloved shirts and give them a new lease on life. This embedded video provided by BBC News will delve into the incredible ways this innovative technology is transforming the fate of your old garments. Stay tuned to discover how you can play a role in reducing waste and preserving the environment, all while keeping your favorite t-shirts alive and kicking. So, dear reader, let’s embark on this eco-friendly journey together!

How Eco-Friendly Technology Rescues Your Old T-Shirts from Landfill

Do you have a collection of band t-shirts or printed shirts that you no longer wear? Perhaps you’re hesitant to eliminate them because you’re conscious of the environmental impact of disposing of textiles. Well, here’s some good news for fashion enthusiasts and eco-conscious individuals.


In Sweden, innovative eco-friendly technology is being developed to rescue your old T-shirts from landfills. This groundbreaking technology allows for the reuse and recycling of printed shirts, reducing textile waste and minimizing the fashion industry’s environmental footprint.

The Rise of Eco-Friendly Tech in Sweden

Sweden has long been at the forefront of environmental initiatives, and their dedication to sustainability extends to the fashion industry. One of the major issues with buying band t-shirts or printed shirts is that they are often made with non-recyclable chemical dyes or prints.

This leads to significant textile waste that contributes to environmental degradation. To address this problem, Swedish innovators have developed a solution that involves reusable printed shirts that can erase old logos and replace them with new designs. By implementing this technology, they aim to make printed shirts more sustainable and minimize the fashion industry’s negative environmental impact.

The Technology Behind Reusable Printed Shirts

The startup behind this revolutionary concept is called Vividye. They have created an invisible layer that can be dissolved to remove the top design from the fabric. The key to this technology’s success lies in using air-friendly ingredients and ensuring the process is environmentally friendlyimg-5

The balance and viscosity of the invisible layer are crucial for its functionality and stability. This mix is applied to the fabric during the screen printing process, creating a vibrant and long-lasting design. However, when the design is removed, it can be easily dissolved, allowing for the recycling of the shirt.

The Recyclable Solution

The ability to recycle printed shirts is a significant breakthrough that can help tackle the problem of textile waste. Over 22 million tonnes of textile waste are produced yearly, a considerable portion of which ends up in landfills.

This innovative technology prevents printed shirts from contributing to the ever-growing piles of discarded textiles by enabling the removal of designs. The shirts can be reused or repurposed, reducing the demand for new clothing and lowering the fashion industry’s carbon footprint.

Impressive Results

A band t-shirt was printed using the Vividye method to demonstrate the technology’s effectiveness. The final result was nothing short of impressive. The vibrant design looked as striking as any traditional printed shirt but with the added benefit of being easily removable. The t-shirt was then returned to the lab for testing to determine if the technology could remove the logo altogether.

FAQs (Frequently Asked Questions)

  1. How does this technology remove the logo from the fabric?
    The logo is successfully removed using a removable chemical and high temperatures. This ensures a thorough and complete removal process.

  2. Can this technology be further improved?
    Yes, the process can be fine-tuned to improve the effectiveness of logo removal. Ongoing research and development are being conducted to optimize the technology.

  3. How does this technology contribute to reducing textile waste?
    By allowing for the recycling and reuse of printed shirts, this technology reduces the amount of textile waste in landfills.

  4. Are other companies adopting this technology?
    Yes, large European partners are already developing their garments using this technology. This shows a growing trend towards sustainable fashion practices.

  5. Why is making all textiles recyclable crucial?
    With over 100 billion items of textiles produced each year, making them recyclable is essential for reducing waste and minimizing the fashion industry’s impact on the environment.


Thanks to the eco-friendly technology developed in Sweden, your old band t-shirts and printed shirts can now be rescued from landfills. The innovative vividi method allows for the removal and replacement of designs, making printed shirts reusable and environmentally friendly.


Integrating this technology into the fashion industry can significantly reduce textile waste and create a more sustainable future. It’s time to embrace eco-friendly alternatives and ensure our fashion choices align with our environmental values.


Last Updated on May 6, 2024 by Recommended Messenger Bags

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